Brand System

Design tokens, typography, and component patterns

Zenah

Zenah

CEO & Co-Founder
C

Cokab

COO & Co-Founder

Logo

Primary

koza
koza

On color

kozaaccent
kozasky

Monogram

k
k
k
k

Usage rules

Always lowercase. “koza” in Instrument Sans 500.
The accent dot is the only element in lime. It’s always --accent (#D5DD7B on dark) or --accent-deep (#B8C24A on light). Never omit it.
Minimum clear space around the logo is equal to the height of the letter “k”.
On dark backgrounds, the wordmark is --sky (#CFE8FF). The dot stays --accent.
Never stretch, rotate, add effects, or change the font.
Minimum display size: 24px font-size.

We built the tool
we couldn't find.

Every creative and small business owner knows the feeling. Twelve tabs open. A calendar in one app, content in another, brand assets in a third, client messages scattered across four more. You spend half your day switching tools and the other half doing the work those tools were supposed to make easier.

We lived that life. We ran agencies and managed content for brands. We duct-taped HoneyBook to Notion to Later to Canva and called it a system. It wasn't. It was a tax on every hour we worked.

So we built Koza. One workspace that grows with you. Content planning and scheduling if you're just getting started. Client management, invoicing, and contracts when you're ready. Not another tool to add to the pile. The one that replaces the pile.

Koza is for anyone who creates content for a living. Social media managers juggling clients. Photographers booking shoots. Videographers managing productions. Agencies scaling to twenty accounts. The ones who know that “just use another app” is never the answer.

01

One tab, not twelve.

Every feature exists because it removes a subscription, not because it looks good on a feature page.

02

Built by operators.

We ran the agencies. We know what 6 AM content approvals feel like. Every decision comes from lived experience.

03

AI that earns its seat.

Oza doesn't guess. It builds your content plans from your real analytics, spots what's trending, and tells you what to post and when. Always waiting for your sign-off.

04

Calm software.

No notification bombardment. No gamified engagement. Koza is a workspace, not a feed. It respects your attention.

05

Honest by default.

Free until you outgrow it. No credit card games. No features held hostage behind tiers you don't need.

We don't want to be the next big platform. We want to be the tool you actually open first every morning. And the reason you can close everything else.

Vision

A world where running a creative business is one job, not six.

We envision a future where creative professionals spend their energy on strategy and craft, not on wrestling disconnected tools into cooperation. Where every client interaction, every deliverable, every invoice lives in one calm, intelligent workspace.

Mission

Replace the tool stack with one workspace that actually works.

Koza brings content planning, scheduling, analytics, and AI into one platform, and adds client management, invoicing, and contracts for agencies who need them. Built by creatives for creatives. We eliminate context-switching so you can focus on the work that matters.

Brand promise

Open one tab. Run your entire creative business. Go home on time.

This is the contract we make with every user. Koza should save time from day one, not after a 6-week onboarding. If it takes longer to do something in Koza than it did across your old tools, we've failed.

Who we serve

Content creators & managers

Social media managers, content strategists, and brand managers juggling 2–5 clients solo. Drowning in tool-switching. Needs one place to plan content, talk to clients, and track what's working, without hiring an assistant.

Too many tabsManual reportingClient chasing

Creative professionals

Photographers, videographers, and content creators wanting to run their business. Needs to manage bookings, deliverables, contracts, and invoicing without stitching together five different apps.

Scattered bookingsInvoice chaosNo client portal

Agency owners

Running a team of 2–20, scaling past 10 clients. Needs to onboard new clients fast, keep brand kits organized, automate invoicing, and give each client a clean portal.

Onboarding frictionTeam coordinationRevenue leakage

Small business owners

Want to be on social media but don't know where to start. A bakery, a florist, a studio. Needs something that guides them. Simpler than enterprise tools, more powerful than posting from their phone.

Don't know where to startNo timeNo budget for tools

Voice & tone

Confident, not arrogant

Do“One workspace. No compromises.”
Don't“The world's most advanced social platform.”

Warm, not casual

Do“Your bakery gets 3× more saves on Sundays.”
Don't“OMG your engagement is literally insane rn 🔥”

Direct, not blunt

Do“Stop duct-taping six apps together.”
Don't“Your current workflow is broken and inefficient.”

Specific, not vague

Do“Free up to 3 clients. No credit card.”
Don't“Unlock your potential with our flexible plans.”

Writing rules

Short sentences. Prefer 8–15 words. Break long sentences into two.
No jargon. Say “content calendar” not “editorial planning suite.”
Use real examples. “A bakery in Brooklyn” beats “businesses of all sizes.”
Contractions always. “We're” not “We are.” “Don't” not “Do not.”
First person plural. “We built” and “Our tool,” never “Koza's platform enables.”
No superlatives. Never “best,” “most powerful,” or “industry-leading.”

Positioning

Forcontent creators, creative professionals, agency owners, and small businesses
Whoare tired of duct-taping six tools together to run their creative business
Koza isthe workspace creatives actually want
Thatreplaces your content calendar, scheduling tool, and analytics dashboard. And for agencies, your invoicing, client portal, and contract management too
UnlikeLater, HoneyBook, Notion, and Planoly, which each solve one piece of the puzzle
Wegive you the whole picture in one tab, built by people who lived the problem

What makes us different

◉

Convergence over integration

We don't connect to your tools. We replace them. No Zapier glue. No API keys. Everything is native.

✦

AI that knows your brand

Oza creates full content plans from your real analytics, spots trending topics, and tells you what to post and when. Not guesses. Not generic templates. Data-driven plans built around your audience.

⊞

Client portals built in

Every client gets their own door into Koza to approve content, view calendars, and chat. No sharing logins or screenshots in email.

◎

Agency-grade, solo-friendly

Scales from 1 client to 50 without changing tiers or learning a new interface. The same tool works whether you're freelance or running a team of 15.

↑

Revenue features, not just content

Invoicing, contracts, and payment tracking live alongside your content calendar. Creative work isn't just delivering. It's a business.

◈

Opinionated simplicity

We ship fewer features, better. No settings pages with 200 toggles. Sensible defaults that work for 90% of use cases out of the box.

Color palette

Core

--cream#FFFFFFPage background, inverse text
--paper#FFFFFFCard/surface backgrounds
--ink#191919Primary text, headings
--ink-2#5F5E5BSecondary/body text
--ink-3#9B9A97Tertiary text, labels
--line#ECECECPrimary borders
--line-2#D8D8D8Heavier borders

Teal (Primary)

--teal#264E43Brand color, buttons, active
--teal-deep#1A3830Hover states, dark sections
--teal-soft#E0EAE7Light teal backgrounds, tags

Sky (Secondary)

--sky#CFE8FFLight blue backgrounds, tags
--sky-deep#A8D2F4Calendar dots, medium blue
--sky-text#4A90C4Blue text on white, <em> tags

Accent (AI / Oza)

--accent#D5DD7BLogo dot (dark bg), AI bar, Oza highlights
--accent-deep#B8C24ALogo dot (light bg), Oza icons, AI badges

Typography

DisplayInstrument Sans400 · 500 · 600 · 700Headings, titles, UI labels, buttons
BodyDM Sans300 · 400 · 500 · 600 · 700Body copy, paragraphs, descriptions
SerifInstrument Serif400 italic onlyEmphasis words in headings, taglines

Type scale

Hero titleclamp(2.6rem, 6.8vw, 5.4rem)Instrument Sans 500 · ls: -0.04em
The quick brown fox
Section headingclamp(2.2rem, 4.5vw, 3.4rem)Instrument Sans 500 · ls: -0.03em
The quick brown fox
View title1.55remInstrument Sans 500 · ls: -0.025em
The quick brown fox
Card title0.95remInstrument Sans 500 · ls: -0.01em
The quick brown fox
Body1remDM Sans 400 · ls: normal
The quick brown fox
UI text0.85remInstrument Sans 500 · ls: normal
The quick brown fox
Label0.68remInstrument Sans 600 · ls: 0.14em
SECTION LABEL
Meta0.58remDM Sans 400 · ls: normal
The quick brown fox

Italic emphasis

Where everything meets.

Italic words use Instrument Serif in --sky-text (#4A90C4). Used for emotional/aspirational words in headings.

Border radius

Pill24pxCTA buttons, nav badges
Circle50%Avatars, dots, indicators
XL14pxProduct mockup shell
Large12pxFeature cards, tiles
Medium8pxStandard cards, panels
Small6pxChips, inputs, mini cards
XS3pxTags, swatches

Shadows

SubtleActive items
LightFloating bubbles
MediumCard hover
ProductMain product mockup
HeavyHero/center elements

Buttons

Primary CTA--ink bg, 999px radius
Action--teal bg, 7px radius
Secondarytransparent, --line-2 border
Ghosttransparent, no border

Badges & tags

Pilates StudioOnboarding✦ AINEWSCHEDULEDDRAFTPaidPendingOverdue

Spacing

Section gap7–9rem
Container padding2rem
Card padding0.9–1.2rem
Card gap0.5–0.6rem
Element gap0.3–0.55rem
Micro0.15rem
Max-width containers: 1080px–1180px. Paragraph max-widths: 30rem–38rem.

Motion

Transition0.15sAll hover micro-interactions
Rise0.85s cubic-bezier(0.2, 0.7, 0.3, 1)Entry animation, fade + slide up 14px
Fade view0.2–0.3s easeView transitions, slide up 4px
Hover lifttranslateY(-1px)Button hover effect

AI / Oza visual language

✦
Oza ✦ AI
Reels are trending in your niche this week. I've drafted 3 posts based on your top-performing content.
Color: --accent (#D5DD7B) is Oza’s color. Used sparingly as the accent, never as a full surface.
Icon: ✦ sparkle character
Badge: ✦ AI uppercase, accent bg, teal-darker text
Orb: accent background, teal ✦
Surface: sky background with accent left border

Business cards

koza
Zenah Khair
CEO & Co-Founder
zenah@koza.com+1 (305) 555-0112usekoza.com
kozathe workspace creatives actually want
front & back — Zenah
koza
Cokab Elaref
COO & Co-Founder
cokab@koza.com+1 (305) 555-0113usekoza.com
kozathe workspace creatives actually want
front & back — Cokab